Icona is a colourful building which overlooks the Olympic aquatic centre in London and is within 300m of the proposed stadium.
The architects decided a scheme clad with a brightly coloured faсade to cement its prominent status. Inspiration for the elevations came from studying the work of artist Donald Judd, particularly his use of bold, regular forms, strong colours and industrial materials to create art that emphasized purity of colour, form, space and materials.
Icona includes 249 units of which 87 are affordable housing for East Homes. The affordable homes all use the same materials and style as the open market homes making it a tenure blind development. There are three buildings that make up the development, an 18-storey tower and two other buildings at seven and four storeys. Underground parking is provided, as is over 920sq m of commercial space, which includes a gym.
Icona has already collected a Silver Seal of Excellence at the NHBC Pride in the Job awards.