On January 11, 2016, Microsoft and POW! WOW! make a partnership. The collaboration features a society of artists from around the world that handle various Surface devices, such as the Surface Pro 4 and the Surface Book, to create a total of 17 murals. The artists are filmed using their Surface devices and explain how they integrate Surface into their workflow. The final products are then posted to YouTube where they buy Youtube video likes that accompanies a post on the Microsoft Devices blog. Have a look at the results here.